Nissan commissioned AOS Events for the global launch of their brand new Nissan Patrol model in Abu Dhabi in September 2019.
The event aimed to showcase the newest model of the incredibly popular Nissan Patrol to 750 VIP guests including members of the press. Nissan Patrol is the segment leader in the UAE, therefore, all eyes would be on this high-profile launch.
The event was designed to be a journey from the past into the future structured around four purpose built spaces. First, guests would enter a heritage area designed to showcase the evolution of the model over the years from the very first iteration back in 1951 to its present model. They would then enter an immersive space themed around the new technology integrated into the vehicle before taking their seats in the presentation zone.
The presentation zone would stage the grand unveiling of the new model and the fourth space would be used for a post-presentation networking reception. As the Nissan Patrol is particularly beloved by the UAE royal family, the organiser also had VVIPs attending the event.
When preparing the proposal, AOS Events suggested Abu Dhabi’s world class exhibition Centre, ADNEC as the venue of choice for this launch.