ADNEC Group announced its pledge to Net Zero Carbon Events, a promise to produce a net zero carbon footprint events by 2050 as it creates and supports a greener future for the MICE industry. This pledge is part of a global new initiative, which arises from the work of an organising task force initiated by leading events industry stakeholders through global industry trade associations. These include the Global Association of The Exhibition Industry (UFI), International Association of Convention Centres (AIPC) and International Congress and Convention Association (ICCA), in addition to representatives from global key stakeholders in events industry.