“ADNEC is the most beautiful show facility that I have encountered. We always find that we get superb support from the ADNEC team,” adding that the team is “very internationally-minded.”
David Stradling
Event Director for GFIA


ADNEC allocated 9,854 gross sqm for exhibition space, providing ample room for all presentations. State-of-the-art conference facilities were used for a number of keynote addresses, panel debates, innovation presentations, and Q&A sessions. Other events included the Artificial Intelligence for Agriculture Summit, the Innovations Theatre and Awards, partner workshops, farmers’ and scientists’ programmes and an expo from ApiArab, which was co-located with GFIA. ApiArab is the largest dedicated honey production event in the Middle East, and in its second year attracted 1,200 attendees from nearly 30 countries. Over 80 innovations were showcased.

During GFIA itself, upwards of 50 innovations were presented. Much of the GFIA’s focus was on artificial intelligence and indoor farming. Representatives from Strategic Partner and Sponsor, the Agriculture and Food Safety Authority were in attendance and Abu Dhabi’s Minister of State for Food Security, Mariam Al Muheiri, opened the show.

Beyond providing a venue for GFIA, ADNEC also assisted in publicising the event throughout the MENA region. ADNEC deployed an html to its extensive database, launched an SMS campaign, furnished indoor and outdoor digital screens, engaged in social media coverage, and promoted the event on the “What’s On” page of its website.


ADNEC was perfectly equipped to accommodate such a sizeable, diverse group due to the facility’s large capacity, 360 event solutions thanks to in-house award winning caterer, Capital Hospitality and production company, ADNEC Services. Excellent transport links to Abu Dhabi and Dubai airports, located 20 and 90 minutes away respectively, as well as six onsite hotels offering c.2,000 hotel rooms made ADNEC the ideal one-stop venue choice.

ADNEC’s promotion efforts produced record-breaking results, as GFIA 2019 was the best attended agricultural event in the entire MENA region.

Likewise, attendees were impressed with ADNEC’s facilities, with 98% of exhibitors ranking the venue as “excellent.” Bookings for next year’s exhibition and conference have already begun. By the end of the exhibition and conference, participants had sent over 1,000 meeting requests via the online networking portal, and over 1,000 business connections had been made.

“As a growing event, ADNEC has been wonderful partners in supporting that growth. They also were supportive in assisting with the promotion of the event in the region—the highlights video the ADNEC team produced was amazing and we have shared that everywhere. We found the resources invaluable.”
Hannah Hardy
GFIA Marketing Director